Cidre Joli Rouge and La Voie Maltée: A winning partnership for Saguenay-Lac-Saint-Jean
In a market where authenticity and proximity are essential, Joli Rouge has chosen to partner with a renowned local player for the production and distribution of its cider: La Voie Maltée. This strategic partnership is much more than a simple collaboration, it’s a real synergy that benefits both our companies and our region. La Voie Maltée, a Quebec brewery renowned for the quality of its beers and drinks, brings significant expertise and resources to our partnership. Their infrastructure enables large-scale production, ensuring constant availability of our cider to meet the growing demand. Their tunnel pasteuriser guarantees optimum quality and food safety for our products. Their distribution network across Quebec ensures a growing presence in the market for Joli Rouge.
While benefiting from La Voie Maltée’s expertise, Joli Rouge retains total control of its brand and products. We continue to develop and promote our unique brand image, rooted in the festive and authentic spirit of Saguenay-Lac-Saint-Jean. We retain control over the development of our recipes, constantly innovating to offer unique and flavourful ciders, while remaining at the heart of our community. This partnership between Joli Rouge and La Voie Maltée is an example of successful local collaboration. By joining forces, we contribute to the economic vitality of the Saguenay-Lac-Saint-Jean area and promote our regional products. We invite you to discover Joli Rouge’s cider, the fruit of our partnership with La Voie Maltée. You’ll be seduced by its unique taste and exceptional quality.
