The sparkling combination of spectacle and authenticity

At Joli Rouge, we like it when it moves, when it sparkles, and when it brings people together. That’s why our association with Saguenay’s AWE Wrestling isn’t just a partnership, it’s a meeting of minds, a fusion of passions for showmanship and authenticity. We’ll tell you why this alliance makes sparks fly!

The underground spirit: Joli Rouge in its purest form

AWE Wrestling is more than just fighting; it’s an experience! Every Friday, AWE’s “High Voltage” shows offer a pure adrenaline rush, a real outlet after a week’s work. It’s that precise moment when you just want to open a nice, cold can and go into total entertainment mode.

This festive, slightly underground, raw and unpretentious spirit resonates deeply with Joli Rouge’s DNA. We share a love of art, of spectacle in all its forms, and above all, of events that create unique and memorable atmospheres. This blend of athletic performance and theatricality, of strong emotions and shared laughter, is exactly the energy we like to cultivate.

Michel Plante: Our ambassador with cider in his veins!

And to embody this alliance, we’ve found the ideal partner in Michel Plante. Our ambassador, wrestler Michel Plante, is living proof that you can be a top-level sportsman and still be approachable, smiling and entertaining to the max! He’s the kind of guy everyone wants to be chums with, who brings a sparkling energy to everything he does, both in and out of the ring.

Michel perfectly represents the image of Joli Rouge: he’s authentic, full of life, and embodies the simple joy of sharing good times. It’s a real pleasure and a source of pride for us to support this talented local athlete, a true enthusiast who lives his passion to the full. His dynamism and commitment in the ring reflect the intensity and character of our ciders.

Regional pride and mutual support

By supporting AWE Wrestling and Michel Plante, we’re not just supporting a sport/show; we’re investing in the cultural and sporting vitality of our beautiful Saguenay region. It’s a natural alliance between two entities that celebrate local talent, quality entertainment and the creation of unforgettable memories.

So the next time you attend an AWE Wrestling “High Voltage” show, can of Joli Rouge in hand, you’ll know you’re part of more than just a party: you’re experiencing the perfect blend of show punch and the authentic freshness of our cider.