Rebellious energy and non-conformist spirit
The Saguenay-Lac-Saint-Jean region, a land of raw beauty and authenticity, might seem a long way from the London underground scenes of the ’80s. Yet an unexpected link unites our Joli Rouge cider with the rebellious energy and non-conformist spirit of Cider Punk.
Contrary to what its name might suggest, Cider Punk is more an offshoot of traditional punk rock than cyberpunk. Born in England in the ’80s, this musical genre is characterized by a touch of rural folklore and a penchant for tradition, often expressed through acoustic instruments and themes linked to simple living and nature.
The anecdote of The Dreadnoughts, a band describing themselves as “Cider punk”, who dedicated a song to our cider, illustrates this connection perfectly. Their music, an energetic blend of punk and seafaring folk, resonates with the authenticity and conviviality we advocate. Those “sailor punk songs” that inspired our beginnings still resonate today in the Joli Rouge spirit.
The next time you enjoy one of our ciders at home, in a bar or at a festival, think of that raw energy, authentic tradition and community spirit. Our cider is more than a drink, it’s a celebration of independence, local pride and a taste that refuses to conform. It is, in our own way, the Cider Punk spirit that flows throughout our regions.
